Solutions
Your first store
For an operator who has never launched a product before.
What you have
An interest in selling something online, and no product, no store, no supplier and no advertising account.
What you want
One real product, in front of real buyers, with a truthful answer about whether anybody wants it.
What is in the way
Choosing the product. Everything downstream is work; the choice is a bet, and a first-time operator has no way to price that bet.
The problem is the first decision, not the first task
A first launch fails at the beginning far more often than at the end. Building a store is laborious but tractable. Choosing what to put in it is a judgement made with no evidence, usually resolved by copying whatever a video suggested, and the cost of getting it wrong is not the store — it is the weeks spent on it before the market answers.
FlowFinds moves that decision onto dated evidence and then removes the second-guessing by making the choice exclusive. You are not selecting from a list everyone else also has.
What FlowFinds does about it
The find engine scores each candidate on three legs that must each stand on their own sources: urgency — is there a reason to buy now rather than later; scarcity — is supply constrained in a way a buyer can feel; feasibility — can it actually be sourced, shipped and sold. A product below the floor on any leg ranks last rather than disappearing, so you can see what was rejected and why.
Every card carries the evidence rows behind each leg — the claim, the source URL and the date. The age of a find is the age of its weakest leg, so a product with excellent demand evidence and stale sourcing evidence reports as stale. That is the number you would have had no way to compute yourself.
The offer is then priced from listings actually observed for the same product, set below the lowest one we can stand behind. The undercut is measured and stated flatly. The margin is computed against a supplier cost you declare, and it carries that provenance everywhere it appears, because your first launch should not rest on a number that looks retrieved and is not.
What you do
| Step | Who acts | What exists afterwards |
|---|---|---|
| Open the feed and read the evidence rows | You | A shortlist you can justify to yourself |
| Hold one while you decide | You | A thirty-minute reservation; others can still watch it |
| Claim it | You | A permanent, exclusive claim — it leaves everyone else's feed |
| Price it against observed listings | FlowFinds | An offer with a stated undercut and a stated margin basis |
| Declare your supplier cost | You | A margin figure marked as resting on your declaration |
| Generate the storefront | FlowFinds | A full store, plus one written reason per section for its position |
| Accept or revise the section order | You | A published preview and a domain search result |
| Produce the ad artefact | FlowFinds | A specifications-only creative with its pass bar written before any spend |
| Launch the test in your own ads account | You | A measured click-through rate and cost per click |
The test is deliberately one strategy rather than a menu: the product on a plain white background, primary text consisting of its specifications, and “Order now” as the call to action. The bar is stated before the money is spent — click-through at or above three per cent, and cost per click below one euro. If specifications alone clear that, people need the product rather than the copy. A first-time operator has no way to separate those two explanations, and this artefact exists to do it for you.
What it costs
The ten euros behind your first launch — the domain and the initial ad spend — is our money. It is unconditional and does not depend on inviting anyone. Advertising money is held as a separate, visible balance from a subscription, so a plan never quietly consumes it, and a funded amount is only shown as funded when a balance actually holds it.
The free tier has no card and no trial clock and does not expire, which is enough to run the tools yourself. The tiers, the per-feature allowances and what the referral ladder does to them are on pricing.
Honest limits
- The demand test is a real test. It can come back below the bar, and that is a result rather than a failure of the tooling.
- A claim is permanent and exclusive, which cuts both ways: claiming is not reversible, and passing on a product means you will not see it again. Both consequences are stated before the control, not after.
- Supplier cost is declared by you and never retrieved. It is the single largest caveat on any margin figure you will see.
- We produce the ad artefact and its pass criteria. We do not create the campaign in an ads manager; the launch is yours.
- Landed cost, customs and duty are never asserted anywhere in the product, including in replies to your customers.
- Nothing is posted to any social platform on your behalf. There is no posting function and no credential to post with.
Next: how the find is scored, in Product Hunter; what happens after a claim, in supplier. If you already sell something, read an existing store instead.