Press and brand kit

This page is written for journalists, analysts, partners and customers who need to refer to us accurately. Use the descriptions below verbatim; they are the versions we will not ask you to correct. Assets are supplied on request from [email protected].

The name

The product and the trading name are FlowFinds: one word, no space, capital F and capital F, lower case everywhere else. Not Flowfinds, not flowFinds, not Flow Finds, not FLOWFINDS except where surrounding typography sets every word in capitals.
The company is FlowFinds Solutions. The registered entity is FlowFinds Solutions Kft., and that full form belongs in contracts, filings and legal notices rather than in prose.
On first mention write FlowFinds Solutions; afterwards FlowFinds is correct for both the company and the product, and the context distinguishes them.
FlowFinds is a proper noun, never a verb and never a common noun. Write “built with FlowFinds”, not “FlowFindsed” or “a flowfinds”. Do not inflect, abbreviate, hyphenate or translate it, and do not use it in the possessive as the head of your own product name.

Approved descriptions

One sentence

FlowFinds Solutions builds commerce agents that find a product, build the store and the offer around it, and run the work that follows the sale — and publishes the benchmark that says how well they do it.

One paragraph

FlowFinds Solutions is a company registered in Hungary, founded in 2025, building commerce agents: software that does the work of an operator rather than handing them a template. The agent finds a product to sell, builds the storefront and the offer, runs growth and sourcing, and handles the activity after the sale, stating the evidence behind each decision it makes. FlowFinds treats a commerce agent as a model doing a job, and evaluates it accordingly: the commerce-v1 benchmark, its scoring methodology and every recorded run — including the failures — are published so that its claims can be checked rather than taken on trust.

The mark

The FlowFinds mark is a wordmark: the name set in the product typeface, with no icon, no strapline locked to it and no container. It appears either in #3665dd on white, or in white on #3665dd. There is no third colourway and no alternative lock-up.

The blue is the brand’s single colour. On this site and in the product it is the token --blue, value #3665dd. The palette is that blue and white; greys are alpha values of black or of the blue rather than separate colours.

We do not publish a downloadable asset pack on this page, because a stale file on a website becomes the version everyone uses. Write to [email protected] stating where the mark will appear, and you will receive the current files and the clear space and minimum size rules that go with them.

What you may do without asking

Use the name in plain text to refer accurately to us or to the product.
State truthfully that your product works with, integrates with, or is built on FlowFinds — in a sentence, with your own name more prominent than ours.
Report on us, quote this page’s approved descriptions, and reproduce the mark in editorial coverage.
Link to any page on this site without a permission request.

What you may not do

Alter the mark: recolour, stretch, rotate, outline, add effects, set it in another typeface, or place it in a shape.
Use the mark, the blue, or our page layouts in a way that suggests a partnership, endorsement or certification we have not granted.
Use FlowFinds, or anything confusable with it, in your company name, product name, domain, social handle, or app-store listing.
Register the name or mark, or any near variant, as a trademark or domain in any territory.
Put the mark on merchandise, or use it as the icon or avatar for something we do not operate.
Quote a benchmark figure without linking to the run it came from on the research pages.

The binding version

This page is guidance written to be usable. The enforceable terms are the trademark guidelines, and they govern if the two ever disagree. Questions about a use that is not covered here go to [email protected]; everything else, including asset requests and fact-checks before publication, goes to press.