Learn

This is a course in the arithmetic of selling a physical product online. It is free, it requires no account, and it is written so that someone who never uses FlowFinds is measurably better at the job for having read it. Nothing here is a product tour. Where a lesson mentions how our own agent works, it is because the mechanism is the point, not because the mechanism is for sale.

The 12 lessons run in order and build on each other. The first three establish what a unit actually costs and what a sale actually leaves; the middle four turn that into decisions about price, traffic and advertising thresholds; the last five are about evidence — how much a small sample can carry, and how to stop.

What you should be able to do at the end

• Build a landed cost from a supplier quote without omitting a line.
• State a product’s contribution per order in pounds, and derive from it the most you may pay for a customer, a click and an impression.
• Set a pass bar for an advertising test before the test runs, and say where each threshold came from.
• Say how wide a conversion rate or a satisfaction score really is at your sample size, and decline to report a figure the data cannot support.
• Decide, in advance and in writing, what would make you stop.

How the lessons are written

Every threshold in this curriculum is derived in front of you from two or three quantities you can measure, rather than quoted from a benchmark table. That matters because the borrowed thresholds circulating in this industry — a good click-through rate, a healthy margin, a sensible test budget — are all downstream of somebody else’s costs. Yours are different, so your numbers are different, and the derivation travels where the number does not.

Worked examples use concrete figures so that the arithmetic can be checked on paper. Those figures are illustrative inputs chosen to make a method legible. They are not measurements, not market data, and not claims about what any store achieves. Everything this company actually measures is published, with its artifacts, in research.

What this course does not cover

• Company formation, tax registration and accounting obligations. These are jurisdiction-specific and change; take them from a qualified professional in your country, not from a web page.
• Platform-specific instructions — where a particular button lives in a particular ads manager this quarter. The arithmetic outlives the interface.
• Any promise about outcomes. The curriculum teaches how to tell whether something is working. It cannot make something work.

Where to go next

If you want to see the same discipline applied to our own agent rather than to your store, commerce-v1 is the benchmark we measure it on, and the Commerce Index publishes what the agent is observed doing. If you want the mechanics of the product itself, start at product.